WK 2: ESSENCE-FOR EVERY STORY-ENDLESS WAYS TO TELL IT

Ta Da- Essence is now debuting in the USA at the annual CHA winter 2014 Mega show. It's a tad exciting there and also across the pond , here in Oz.

Here is a short intro and blurb taken straight from the Ruby Rocket- It CHA 2014 catalogue pages, it delivers a more comprehensive outline...

• THE INTRO

{"The essence of story telling starts with a good foundation and builds, revealing the story of who we are and how we live. The essence approach to modern pocket memory documenting and traditional scrap booking is elegant, clean and effective, delivering stunning results that document your life’s stories from the ordinary to the extraordinary. essence is a 3 step coordinating system that allows you to assemble the layers of your life’s stories in a quick, simple approach making the experience of documenting your everyday or milestone moments attainable and enjoyable.

Unique to the essence system is the comprehensive selection of beautifully designed cards that invite you to record your history. Journaling prompts, calendar cards, titles and quotes all coordinate to allow you to document your life quickly and easily. Coupled with the flexibility to replenish any of the packs as required. essence is a one stop solution for your next album."}

• THE PRODUCT

Foundation Cards|2 packs•54 cards per pack {the essential starter cards} designer & staples-3 x 4|6 x 4•front designer patterns•reverse staple patterns. Match paper collection designs grids & ledger- 3 x 4|6 x 4• multi purpose cards, can also be used to journal or matt photos

Building Cards|4 packs•54 cards per pack {the accessory cards} journals-3 x 4|6 x 4 cards•horizontal and vertical application both blank and journal prompts quotes-3 x 4 size only•front 54 individual designer quote cards•reverse solid calendar- 3 x 4 |6 x 4•days or 6 x 12•weeks months title and calendar cards etc...6 x4 only•titles, sentiments, seasons, fill in the blanks. horizontal and vertical application

Finishing packs|2 packs• {the embellishment essentials} pack one-assortment pack of specific embellishments matched to the collection series pack two-assortment pack of specific embellishments matched to the collection series NB- finishing packs contain and are not limited to stickers•adhesive gems•stamps and transparencies.

• THE LOVE

I have always loved pocket memory keeping. Lets face it, it is easy and simple and leaves room for creativity or not and more importantly, because i am a minimalist, it means no clutter-no hording supplies, no infringement on the real estate of a room/house/studio and I'm happy to say this means more time and more funding for things that create the memories we love to be part of, that make up the essence of our lives.

What I love most about the essence editions is the flexibility and diversity of the design systems. You can start small, repurchase only the necessary packs required {like journaling or designer & staple card packs} add extras when required, the accessaries and embellishments. Each edition has at the very most duplicate designs, instead of multiply of the same design, which means essence editions offer over 350 individual designs, I know, how fantastic is that, cool right?

My personal favourite { yes we spell favorite with a "U" in Australia and add a "U" to color too} is the Etc Pack of each edition, it's a MUST HAVE PACK. It has a tonne of horizontal and verticle fill in the blanks, sentiments, seasons and some solid colours on the reverse of the designer cards.

Oh did I meantion the each edition has a designer paper collection too, delightful...10 double sided pattern papers. Double delicious...

So I have kept you here far too long, will post more info and peeks over the next few days- Enjoy.

#essence